Description
In this project, I explored visual identity by including packaging as an element for a brand’s expression. This included developing a concept and brand name for an interior paint company. The client for this project is a manufacturer of a boutique line of interior paint. The company and the line of paint will be hypothetical, allowing the opportunity to develop a name and a concept for the brand identity from the ground up.
Inspiration
PM2.5 inspirited by climate change. Awareness is an essential element of the global response to climate change. It helps people understand and address the impact of global warming, increases “climate literacy” among young people, encourages changes in their attitudes and behavior, and helps them adapt to climate change related trends.
Concept
PM2.5 is an interior paint collection developed to enhance awareness around the problem of air pollution worldwide in the 21st century. The PM2.5 palette is inspired by the Air Quality Index (AQI). Each color reacts to daily light quality by shifting in tone depending on the level of sun versus smog.
Thank You!